Town Hall Meeting feedback


Received from CMMA Town Hall Meeting
Increased Membership
  • From 20% to 50% of manufacturers in the region.
  • Referral program (If a current member signs someone up, they get something like a free golf sponsorship.)
  • Create a thumb drive as a handout during recruiting – video’s, PowerPoints, photo’s , etc., etc.,
  • Fact-based marketing.
  • Speakers. Roundtable to go out to schools, Rotary, Chamber. – Dave Stevens is interested in helping.
  • “What goes on behind closed doors” – short video on what happens at various industries – How things are done in a manufacturing setting – Bill Henderson.
  • CMU broadcasting and other media outlets to reach a new audience. – Marketing advice?
Training and Career Development
  • LEAN Bootcamp and conferences.
  • Provide a career vs. a job – John Leppien.
Education Collaboration & Curriculum
  • How to influence.
  • Hold manufacturing-rated events at the Mt. Pleasant Discovery Museum – Dave Stevens.
  • Use Junior Achievement – Bill Henderson.
  • Invite teacher’s into the factory for a 2 week job shadow experience – they become recruiter – Paul Aultman has had success with this approach.
Enhance Member Services
  • What can we do for you?
  • Coordinate with JAMA and others for events, training, networking, etc.
  • Create a “Materials SIG” – purchasing, inventory, and logistics.
  • Supply Chain SIG – Alison Haverkamp.
  • Engineering SIG – Allison Haverkamp.
  • Searchable CMMA website for members, similar to Pure Michigan’s PMBC website.