Referral program (If a current member signs someone up, they get something like a free golf sponsorship.)
Create a thumb drive as a handout during recruiting – video’s, PowerPoints, photo’s , etc., etc.,
Marketing
Fact-based marketing.
Speakers. Roundtable to go out to schools, Rotary, Chamber. – Dave Stevens is interested in helping.
“What goes on behind closed doors” – short video on what happens at various industries – How things are done in a manufacturing setting – Bill Henderson.
CMU broadcasting and other media outlets to reach a new audience. – Marketing advice?
Training and Career Development
LEAN Bootcamp and conferences.
Provide a career vs. a job – John Leppien.
Education Collaboration & Curriculum
How to influence.
Hold manufacturing-rated events at the Mt. Pleasant Discovery Museum – Dave Stevens.
Use Junior Achievement – Bill Henderson.
Invite teacher’s into the factory for a 2 week job shadow experience – they become recruiter – Paul Aultman has had success with this approach.
Enhance Member Services
What can we do for you?
Coordinate with JAMA and others for events, training, networking, etc.
Create a “Materials SIG” – purchasing, inventory, and logistics.
Supply Chain SIG – Alison Haverkamp.
Engineering SIG – Allison Haverkamp.
Searchable CMMA website for members, similar to Pure Michigan’s PMBC website.
