FEEDBACK

Received from CMMA Town Hall Meeting

Increased Membership

• From 20% to 50% of manufacturers in the region.
• Referral program (If a current member signs someone up, they get something like a free golf sponsorship.)
• Create a thumb drive as a handout during recruiting – video’s, PowerPoints, photo’s , etc., etc.,

Marketing

• Fact-based marketing.
• Speakers. Roundtable to go out to schools, Rotary, Chamber. – Dave Stevens is interested in helping.
• “What goes on behind closed doors” – short video on what happens at various industries – How things are done in a manufacturing setting – Bill Henderson.
• CMU broadcasting and other media outlets to reach a new audience. – Marketing advice?

Training and Career Development

• LEAN Bootcamp and conferences.
• Provide a career vs. a job – John Leppien.

Education Collaboration & Curriculum

• How to influence.
• Hold manufacturing-rated events at the Mt. Pleasant Discovery Museum – Dave Stevens.
• Use Junior Achievement – Bill Henderson.
• Invite teacher’s into the factory for a 2 week job shadow experience – they become recruiter – Paul Aultman has had success with this approach.

Enhance Member Services

• What can we do for you?
• Coordinate with JAMA and others for events, training, networking, etc.
• Create a “Materials SIG” – purchasing, inventory, and logistics.
• Supply Chain SIG – Alison Haverkamp.
• Engineering SIG – Allison Haverkamp.
• Searchable CMMA website for members, similar to Pure Michigan’s PMBC website.